Muse Asia Showing Anime Content Illegally? : The Taiwanese Distributor And Licensor Of Anime

Muse Asia Showing Anime Content Illegally? : The Taiwanese Distributor And Licensor Of Anime
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Remember when you were younger and could only watch anime from illegal YouTube anime distributors?

Well though Muse Asia may seem to be the same, posting full anime episodes on YouTube, they are not illegally distributing the Japanese animations. Instead, they are one of the biggest distributors and licensors that specialise in the distribution of Japanese animation.

Based in Xinzhuang District, New Taipei City, the Taiwanese company also distributes Asian and European films.
It has licenses for several popular anime series and tokusatsu such as Attack on Titan, Sword Art Online, Demon Slayer: Kimetsu no Yaiba, JoJo’s Bizarre Adventure, One-Punch Man, Re:Zero − Starting Life in Another World, Spy × Family, Kamen Rider Series and many more!

History Lesson On Muse Communication and Muse Asia

Founded in 1987, this Taiwanese powerhouse has evolved into a global phenomenon, transcending borders to bring the best of anime to enthusiasts worldwide.

Originally known as Muse Cultural Enterprise Co., Ltd., the company underwent a transformative journey, rebranding as Muse Communication Co., Ltd. in 1992. 

Over the years, they’ve expanded their reach, establishing subsidiaries like Muse Communication (Hong Kong) in 1997 and Muse Animation (Shanghai) in 2013. 

In 2018, Muse broke new ground by venturing into digital marketing via YouTube in Taiwan, further solidifying their status as a pioneer in the industry.

Muse Asia Expanding Their Horizons

A year down the road, Muse Communication Singapore, also known as Muse Asia, was founded in March 2019, marking a significant milestone in the company’s expansion strategy. 

In June 2019, the Muse Asia YouTube channel was launched providing anime with English and Chinese subtitles for audiences in parts of Southeast Asia, East Asia and South Asia.

Today the Muse Asia YouTube channel has 6.9 million subscribers and even amassed a jaw-dropping 2.19 billion views!

Muse Asia’s YouTube Channel Boasting A Big Following of 6.9 Million Subscribers!

Furthermore, Muse’s localised YouTube channels cater to audiences in Indonesia, Malaysia, the Philippines, Thailand, Vietnam, and India, fostering a deeper connection with fans across diverse cultures.

The Various Famous Japanese Anime Title License

Muse Communication boasts an impressive array of licenses for beloved anime series and tokusatsu, including but not limited to:

Attack on Titan

Sword Art Online

Demon Slayer: Kimetsu no Yaiba

JoJo’s Bizarre Adventure

One-Punch Man

Re:Zero − Starting Life in Another World

Spy × Family

Muse Asia’s Singapore Retail Store

Hakken! is a retail brand operated by Muse Communication Singapore which specialises in anime merchandising from popular Japanese animation titles, ranging from action figures to various apparel.

launching their first retail store in Plaza Singapura, Singapore, and the second store is located inside the VivoCity shopping mall.

Future Endeavors

Muse Communication is poised to redefine the anime landscape by venturing into new territories and exploring innovative avenues for growth. 

Muse Asia’s commitment to collaborating with industry stakeholders was evident in the spectacular press release event held in Bangkok, Thailand. 

By sharing insights into the Thai animation market and showcasing upcoming anime IPs, Muse aims to forge strategic partnerships and expand its presence in the region.

Additionally, initiatives like the Junji Ito Horror House exhibition underscore Muse’s dedication to enhancing the anime experience beyond traditional distribution channels. 

Through immersive events and collaborations, Muse Asia seeks to enrich the anime culture and captivate audiences globally.

How Do Does Muse Asia Make Money

Muse Asia even provides commodities, gifts & give away and even game licensing.

Companies simply have to fill up an application providing their contact info, job title and the IP they want.

Muse Asia will then essentially decide whether to rent out the license to the IP per their request category, allowing them to make either merchandise or gaming events with said IP.

A real lucrative business strategy for Muse Asia,  being able to earn royalties from the sale of merchandise and renting of the IP.

Additionally, Muse Asia earns money from ad revenue from their YouTube channels.

Muse Communication’s journey from its humble beginnings to its current stature as a global anime powerhouse is a testament to its unwavering passion and commitment to excellence. 

With a stellar lineup of licenses and a vision for expansion, Muse is poised to continue shaping the future of anime distribution and captivating audiences for years to come.

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