Li Ziqi is an amazing Chinese YouTuber who wowed the world with her countryside vlogs.Â
She grew up in a small village in Sichuan and was raised by her grandmother.
Having a rather tough childhood, she had to drop out of school to support her family. đÂ
But instead of letting life get her down, she taught herself all these incredible skillsâcooking, farming, craftingâyou name it!Â
Spreading the unique ways of Chinese heritage by whipping up local delights and making traditional crafts.
Think peaceful farm vibes, mouthwatering food, and stunning traditional crafts. đđžÂ
Here soothing videos take you on a mini escape to a simpler, stress-free, and beautiful world. â¨
Growing China Influencer, Li Ziqi Who Turned Into A Global Star
Talk about a glow-up. đ
She totally blew up on YouTube and became a global sensation. đÂ
At one point, she had over 17 million subscribers. (yes, millions đą)
She received a Guinness World Record in 2021 for having the most subscribers for a Chinese-language channel on YouTube.
Li Ziyiâs videos were watched billions of times!
Her videos are like mini-meditations: soft music, natural sounds, and scenes that unfold patiently, one frame at a time.
To show the world the beauty of rural Chinese culture.Â
She absolutely nails it every time.Â
Her videos are not like anything else in the internet world.
She not only records her life but creates a whole other soothing beautiful universe.
While most YouTubers chase trends with flashy effects and loud personalities, Li Ziqi brings a sense of peace.Â
In todayâs world of chaotic social media, isnât that so refreshing?
The Magical Team And Stunning Background Supporting Li Ziqiâs Video Production
Many viewers assumed that she had a big crew behind the scenes to support the video production.
But even before and after her partnership with the MCN, much of her work involved her family.
Her uncle, for instance, often assists her with filming.Â
Itâs incredible to think that such high-quality production comes from such a small, close-knit team. đŹ
Itâs proof that passion and creativity can beat even the biggest budgets.
Making jaw-dropping videos while being in the middle of nowhere is insane!
Her production quality is unreal.
This video is one of her newest videos titled âFor Everyone Who Knows My Name.â
It showcases her daily life in this rural area.
Dreamy landscapes, perfect lighting, and seamless editingâitâs all there.
Each shot feels like it was planned with a painterâs eye.Â
Whether sheâs chopping vegetables or weaving a basket, the visuals are stunning.
Masterpieces In Crafting And Cooking
Li Ziqi doesnât just do thingsâshe creates masterpieces.
Her crafting videos are mind-blowing.Â
Sheâs made everything from bamboo furniture to handmade paper.Â
Yes, actual paper.Â
Watching her transform raw materials into something beautiful is oddly satisfying.
In one of her videos, she built a clay oven from scratch!
She didnât buy it nor did she buy the parts online.
Making it with her own two hands she literally built it!
Not to mention her cooking skills, it is as impressive as her handicraft skills.
Having done so many dishes, you name it, sheâd probably done it.
From the harvesting stage all the way to the plating stage, viewers can watch the journey of the making of the delicacy.Â
Viral Video On Luosifen That Took The Internet By Storm
Do you know about her viral Luosifen video? đĽ˘
Luosifen is a pungent rice noodle dish that Li Ziqi prepared in one of her most famous videos.
But hereâs the kickerâshe didnât just make the dish.Â
She grew every ingredient, from the bamboo shoots to the rice noodles, and even fermented the broth herself.
After the video went viral, Luosifen sales skyrocketed, with people worldwide eager to try the dish.Â
It wasnât just foodâit was an immersive experience in slow living and traditional cooking.
Li Ziqiâs Disputes With Her Management Company Over Ownership Of Her Own Name
Source: PexelsÂ
But then… she suddenly disappeared from the internet.
A YouTuber who has a reputation for regularly uploading high-quality videos, now has no new videos, no updatesânothing.Â
Fans were like, âWhat happened?!âÂ
Turns out, there was drama. đŹÂ
She was in this complicated partnership with an MCN (a company that helps creators manage their content).Â
The collaboration allows Influencers to receive more resources and support to grow in fame while MCN gets a portion of the earnings.
More than a one-woman show is needed to do these splendid videos.Â
Behind the scenes is an entire crew helping to plan, edit and monetise the videos and account.
The authenticity shines through in every frame because itâs truly a labour of love.
Controlling the âLi Ziqiâ brandâs trademark, the MCN was able to sell products with her name on them.
It is a mutually beneficial partnership but letâs just say, the money stuff got messy.Â
Conflicts over the splitting of the revenue made Li Ziqi feel like she wasnât getting her fair share, and things went south fast. đĽ´
Their visions didn’t align quite well, Li Ziqi preferred not to focus too much on making a profit using the videos.
She sued her partnered MCN company, Weinian Brand Management and everything escalated quickly.
After a long conflict battle, it finally got sorted in 2022 through court mediation.Â
Now, she owns 99% of her brand! đŞÂ
Weinian, the MCN, only gets 1% compared to before with 51%.
Their founder had to step down from the board which gave Li Ziqi total control of her âLi Ziqiâ trademark name.
She could finally return on her own terms, what a win for Li Ziqi!
The Comeback Of Li Ziqi After The Conflict With Her Management Company
She uploaded a video named âMy grandmaâs wardrobe was broken, so I gave it a makeoverâ after a long 3 years!
Everyone freaked out (in the best way).Â
Fingers crossed! đ¤
Her story is such a rollercoaster. đ˘
But also, shows how resilient and awesome Li Ziqi is.Â
Letâs hope we see more of her magic soon! đ¸đ
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