KSI is a professional boxer, social media influencer, entrepreneur, and also a musician.
You may or may not know about this new “Sick of it” “Thick of it” MV that KSI has made!
He is a part of The Sidemen YouTube Group and is also influential as a content creator.
But let’s take a look at how KSI has made his new song a hit! 🏆
How DanTDM Made KSI Go Nuts Over A Single Tweet on Lunchly
Photo Courtesy Of DanTDM’s Tweet
KSI has been at the center of controversy once again, this time in a fiery Twitter “fight” with a fellow YouTuber DanTDM.
Garnering a lot of attention, many are wondering what actually happened. 🤔
KSI co-founded PRIME Hydration with Logan Paul, which increased its product line to include a variety of energy and sports drinks.
Most recently, PRIME collaborated with MrBeast’s Feastables to launch Lunchly, a brand of snack kits marketed as a healthier alternative to Lunchables.
(FYI, MrBeast faces controversies with exploitation while Logan Paul has become infamous for filming dead bodies in Japan)
The response to Lunchly has been mixed…
It has real cheese, reduced sugar, and fewer calories but it is still processed and not healthy.
DanTDM tweeted that KSI and his partners were “selling crap to kids” for monetary gain.
Thereafter, the drama escalated and the two creators started exchanging blows on Twitter.
KSI retaliated and fired back with sarcastic tweets of his own. 🔫
KSI’s Marketing Move: Sidecast Invitation To The Mysterious Website
Photo Courtesy Of KSI’s Tweet
KSI shared multiple tweets linking to a website with the URL MyApology.co.uk.
Instead of an apology page, It links visitors to save the MV “Thick of It.”
The URL now directs people to the music video for the track, released together with “Low.” ▶️
Escalation From Twitter Beef Feeds Into “Thick Of It” Drama
Let’s take a look at what others have to say about this beef!
And let’s be honest, the drama surrounding KSI’s online feuds is nothing new. 🔥
In fact, it’s become a recurring theme in his public persona.
The defensive responses shown during the Lunchly drama exhibit the idea of “determination” in the song.
It took on a new layer of meaning after these events.
Lyrics Of “Thick Of It” Mirrors His Life Journey
Some people even speculated that the lyrics of the song were written by AI?!
Check out the lyrics of “Thick of It” for yourself!
Does it sound like AI-generated? 🤖
The song shows the reflection journey of KSI.
Several literary devices are employed throughout the song, adding depth and nuance to their storytelling.
The metaphor of “Thick of it” serves as the song’s backbone, encapsulating the idea of being deeply entrenched in the struggles and pressures of life and fame.
Through clever wordplay and a strong rhythm, both artists use the lyrics to mirror their experiences in the limelight while embracing the challenges and triumphs they have faced. 🎼
The particular line of “I’m in the thick of it, everybody knows,” highlights that he is constantly under the limelight.
His song starts with the opening of a clean guitar tune.
Followed by KSI’s vocals which sounded slipshod and excessively edited.
Techniques like layering vocals feel messy and lack unity.
Navigating The Public Eye Of KSI’s “Thick of it”: Yay or Nay?
Does it sound as good as they have pointed it out to be?
Take a look for yourself!
IShowSpeed and KSI made a reaction video for the “Thick of it” MV.
You may not know who IShowSpeed is…Let’s delve deeper into who IShowSpeed is!
KSI feels that “Thick of It” shows perseverance and self-affirmation.
His lyrics showcased his determination to always keep evolving and succeeding, no matter the obstacles.
This attitude resonates with his public person who tried new fields like music, boxing, and even business. 🥊
However, it lacks deeper meanings, with common lyrics about conquering and ultimately triumph.
The lyrics are ultimately catchy but it feels too repetitive and boring after a few listens.
KSI Using The Rage Bait Wave of Negative Comments To Get All The Money In The Bank
In the above video, KSI addresses the negative reaction to his song and reacts to online memes and comments.
He uses it as free publicity, leaning into the backlash as part of his marketing game.
A clever move indeed, as the media’s negativity keeps him trending.
Critics may be labelling the song “terrible,” but it doesn’t matter to KSI. 🤬
KSI’s music is getting more attention than ever, and he’s proving to be a master of controlling the narrative.
Guess what? KSI’s play is working.
“Thick Of It” tops YouTube’s trending music chart with more than 34 million views! 🤙
He surely knows that hate-watchers count just as much as die-hard fans.
The louder the hate gets, the more his music dominates the conversation! 📈
Related to KSI:
Who is IShowSpeed: Real Crazy Over-The-Top Personality Or A Character? – Guidesify Opinion
